There comes a moment in everyone's life, a deep reflection, a question that takes you on a journey—a journey back into your childhood, your experiences, humans that you have met, your friends and family. Suddenly everything stands still and it comes back to you. Your realizations start to lead you. That was the time my partner and I manifested to build something that would form our purest self-expression. Thus "We Reflect" was born. It is built on the purest human experience, which is love. And somehow, it turned out to be conscious cards. Here I'm writing this blog now to share the story of We Reflect and conscious cards.

One day, Aleena came to me like every time with an idea. A conversation card like UNO cards, the way UNO connects people but at a deeper level. Honestly, I was too pessimistic initially. The question that haunted me was "Will we be able to pull it off?" But we didn't let that idea go away from us. We kept that idea growing in us over the course of a year.

Now I remember a quote by Rick Rubin: "If you have an idea you're excited about and you don't bring it to life, it's not uncommon for the idea to find its voice through another maker," which emphasizes the idea of acting on ideas.

That one year we put ourselves out there—we traveled, made new connections and experiences. Those experiences gave us that creative force of self-expression. A year I'm very grateful for the healing and learnings. With that confidence, we started our journey of creation.

Aleena was taking a break over this year and I had to quit my job to start building the brand and conscious cards. We had no idea what was coming for us. We spent a little of our savings to build this brand. Later Aleena joined a company and then I invested my entire time on this.

The next year we spent building We Reflect. It just took us one day to design the logo for We Reflect, but a lifetime of experience to know what to build on. We wrote a manifesto reflecting our values. We embodied the values into We Reflect. Thus reflection became our brand's motto.

When I look back, there wouldn't be a more beautiful name than We Reflect for this brand, which shortens to we*re (we are). A powerful expression that brings people together. I don't remember how, but somehow we came to the topic of emotions for the conversation card.

That was our journey of understanding our own emotions and the depths that we could go. It took us close to one more year to build conscious cards—a deck of thoughtfully designed cards with emotion-based questions that spark meaningful conversations and self-reflection. Because we believe our connections to fellow humans are equally important to your connection to yourself.

A journey that taught us many things, from letting go of certain things and shedding parts of ourselves as people, to the power of creative expression. I'm not saying we have achieved something, but we've gone through a beautiful journey of creative expression. We're also avid users of conscious cards ourselves, which is how we got the confidence to share them with the public—we've experienced firsthand how they can deepen connections and foster understanding.

In this moment, I feel grateful to our teachers, family, friends and the invisible force that I call nature, the existence. Thank you, this invisible force, for making us your instruments.

We invite you to join us on this journey of reflection and connection. Try our conscious cards with friends, family, or even by yourself, and discover the power of meaningful conversations. Share your experiences with us—we'd love to hear how these cards have impacted your relationships and self-understanding.

May all beings be happy, may all beings find their happiness.

With love,

Ajith